Five Steps to Pain Free Interviews with Peter Burdon
Step one - Buy time and find out about the topic
Step two - Prepare your media message
Step three - Predict difficult questions
Step four - Create sound bites
Step five - Practice, practice, practice
Media Workshop with Pete Burdon 2018
What media outlets can we use?
Newspapers, regional TV, local newspapers and community papers, free community news on radio. Other outlets are papers like Canterbury Today, Auckland Today, business magazines, NZ Listener, NZ Management, Board Room, North and South, Metro, insurance magazines, renovation magazines.
What do local media want?
How can you best use the local media?
How to communicate with your contact in the media?
Using your success - Put links to any of your published stories or quotes in your PIA newsletters and on your PIA website